About us

Digital Marketing is broken, we fixed it.

Why?

After doing a reverse engineering of the Google Analytics platform for a previous project, our founder Pierre Bazoge discovered that advertisers base their whole digital marketing strategy & investments on false numbers.
Why? because Google Analytics has tremendous issues:
  • its cookies are limited to 24h on Safari for marketing traffic, huge part of your paid traffic is lost before being attributed
  • its tracking domain is blocked by Ad Blockers: 30-40% of global traffic
  • it cannot reconciliate cross-device users post-authentication and therefore can't attribute cross-device conversions
  • it cannot accept Personally Identifiable Information (PII), so your users segments cannot be used for email marketing
  • the reports use a dangerous & outdated attribution model:  "last-click non-direct"
  • Acquisition & retention campaigns performances are mixed together because of the attribution lookback window
  • the bounce rate is computed between two hits; if a user watched a page for an hour, it will count as a bounce
  • the time spent on a page is computed between two pageviews; if the user becomes inactive it doesn't detect it
  • and much more...
It was time to build a brand new platform that fixes all of this and takes care of the whole digital marketing cycle.

The founder & the company

Pierre Bazoge
SaaS entrepreneur since 2012 with a university degree in Telecommunication Networks & Services.
Self-taught fullstack developper & UI designer, with strong expertise in multi-touch attribution & big data applications.
He sold a French leading SaaS affiliate marketing software in 2015: https://affilae.com
Captain Metrics
Captain Metrics SAS is a privately owned French company with presence in Paris and headquarters located at 4 rue Paul Claudel 41100 Vendôme France.