Customer Data Platform

Captain Metrics collects, unifies & enriches your customer data in a single source of truth.

360 Customer View

Identity resolution
Unify user history across devices & all your tools (eCommerce, CRM, POS...) into a comprehensive profile. Captain Metrics automatically merges duplicated profiles by matching IDs, emails, hashes & social networks. Store custom user attributes that fit your needs.
Conversions & KPIs
Track orders, lead status & subscriptions metrics at the user or company level (B2B). View the whole conversion path of every conversion.
Complete timeline of interactions
Understand where your users come from and which channels/campaigns drive the key actions (orders, chat etc...). You can leverage those interactions to create meaningful segments & trigger marketing automations in real-time.
Consent management for GDPR
Keep track of user consent for marketing across your tools in a single source of truth.

Segmentation Engine

Build meaningful segments
Filter users by profile attributes (genre, country, tags…), computed metrics (lifetime value, order frequency…) or actions (session, pageview, order, event…).
The most powerful engine
Create sub-segments, AND/OR groups, use absolute or relative dates (30 days ago…) in the user time zone, filter actions by custom properties (A/B tests…) and much more!
Real-time
Your segments are kept updated in real-time, as they are the building blocks of your marketing automation.

And much more...

Orders
Sync your orders & view the complete conversion funnel.
Product catalog
Sync your orders & view the complete conversion funnel.
Vouchers
Sync your orders & view the complete conversion funnel.
Leads
Sync your orders & view the complete conversion funnel.
Subscriptions
Sync your orders & view the complete conversion funnel.
B2B contex
Sync your orders & view the complete conversion funnel.